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When logos go wrong

from Sports On Earth

Designing a team logo should be easy, shouldn't it? Draw the animal, historical tough guy, profession or object that represents the team. Add a letter or symbol to represent the region: a D for Detroit, an arch for St. Louis, a star for Texas or sunny colors for Florida. Frame it in a circle, cap or football shape, and it's ready to be printed on a million pennants and T-shirts. Yet somehow, logos go wrong. Very wrong. more


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