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Promo products 101

from ASI Central

When college students tell you you’ve done something right, you want to share it with the world. That’s how ASI felt when they heard from Babson College students who recently dipped a toe into the promotional products industry through a unique initiative spear-headed by ASI’s education department. ASI and Babson College worked together to help instructor-led student groups spend about $3,000 in seed money to buy, imprint and sell promotional products. As part of their immersion into the business world, these budding entrepreneurs were granted access to ASI’s ESP®, where they could source and order products from our suppliers. By using ESP and reputable ASI member companies, students told us they felt confident they were selling quality products. more


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