Survey: 9-in-10 consumers plan holiday shopping in stores
from Chain Store Age
Almost 9-in-10 (88 percent) consumers will shop in stores this holiday season, compared to 75 percent who will shop online and 16 percent who will shop via mobile device. A new Harris Interactive survey co-sponsored by Aerohive Networks and Euclid also shows that physical retailers still need to address consumer concerns regarding in-store holiday shopping.
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