Using Twitter to reach new customers
from By Mayur Kisani
Most businesses think of Twitter as a promotional tool, a way to announce new products or to divert traffic to a website/blog. But it can also be used to reach new customers, and thus generate sales leads. The most important first step is to know what you want your tweets to accomplish. If you know your objective and your target audience, Twitter can be as effective for a small company as a large one.
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