University of Alabama aggressively defends trademarks — How far is too far?
Mary Cesar thought nothing of selling University of Alabama-decorated pastries for years, including to the university's athletics department, law school and president's office. She never considered that $1.75 cookies with the "A" script would cause a problem. But in August 2012, Mary's Cakes & Pastries in Northport received a cease-and-desist letter from Collegiate Licensing Company, which licenses Alabama's lucrative merchandise. CLC ordered the bakery to stop selling the pastries due to the use of Alabama trademarks and wanted documentation of how many had been sold so damages could be collected. As the Crimson Tide tries to again defend its national championship in football, no university may defend its trademarks and logos more vigorously than Alabama.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063