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How do your holiday retail marketing plans stack up against competition?

from Small Business Trends

Some 85 percent of small business owners in the survey say this holiday season will be just as important, if not more so, than last year’s in their overall sales. However, recent economic issues have small business owners worried. The government shutdown shook small business owners’ confidence. Half of the entrepreneurs in the study predict holiday sales will suffer as a result. Just 13 percent say they are more optimistic about sales this year than they were in 2012. more

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