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4 ways to fight showrooming with data

from Retail Customer Experience

Among shoppers who intend to spend more than half of their holiday gift budgets online, three quarters are confirmed “showroomers.” But, showrooming intent and trends are even more alarming — and more valuable — when examined along the lines of age, gender, price consciousness, and tech savvy. Which shoppers are most likely to showroom? What motivates consumers to do it, and how can retailers de-motivate them from searching online for lower prices on competing websites? While there’s really nothing a retailer can do to altogether stop consumers from showrooming, a thorough understanding of the practice can contribute to proactive strategies that help thwart the loss of customers and sales to online competition. more

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