10 questions to ask when measuring your social media ROI
What good are likes and retweets over social media if they don't add to your company's bottom line? If you think tracking your company's social media return on investment is a waste of time, think again. When tracked and tweaked properly, social media can give your business the marketing muscle it needs to keep up with — and maybe even eclipse — large competitors, says Nichole Kelly, chief executive of Social Media Explorer and author of "How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI."
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