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University of Alabama aggressively defends trademarks — How far is too far?


Mary Cesar thought nothing of selling University of Alabama-decorated pastries for years, including to the university's athletics department, law school and president's office. She never considered that $1.75 cookies with the "A" script would cause a problem. But in August 2012, Mary's Cakes & Pastries in Northport received a cease-and-desist letter from Collegiate Licensing Company. more

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