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Improve customer retention while reducing costs

from Business 2 Community

Customer retention is a company job. People often think that customer acquisition is a marketing function while retention belongs in the service department. Both of those functions are interchangeable because a company that does a good job retaining customers finds it easier to acquire them. Loyal customers keep coming back and bring their friends with them. more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063