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Why HealthCare.gov should have been a mobile app

from By Alex Bratton

Of all the problems with the HealthCare.gov site, perhaps the most baffling is why it was created as a website in the first place. The main target of the HealthCare.gov website is young, healthy millennials, those aged 18-29 years old. Since millennials don't run up big healthcare bills, their monthly premiums will subsidize the insurance benefits of nearly 4.3 million older and less healthy Americans. The problem with HealthCare.gov is that these millennials don't get their information the same way as older generations. more


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