How to handle negative online reviews
As the Internet age has evolved, so too have doctors' love-hate relationships with online reviews. As a recent post from Forbes pointed out, giving patients the power to influence physicians' reputations on such a large scale, with limited ability to respond, is scary. But as we've seen by following the industry response to medical 'gag orders' once offered by companies such as Medical Justice, attempting to squelch patients' public feedback easily leads to bigger issues. Those problems include angry, litigious patients, as well as an inability to create a credible online reputation by keeping the number of reviews too small to represent the full spectrum of patient opinions.
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