US companies finding success in China's education market
from Education Week
Education companies from the United States and other countries are moving aggressively to secure a piece of the market in China, where a surging private-sector economy and growing middle class are fueling a demand for services, particularly for Western-style products and school strategies. Many of the best-known opportunities for education businesses working in China have come in English-language acquisition and college preparation and recruitment. But companies are also establishing a foothold in such diverse areas as early-childhood education, curriculum, and management of schools' Web content and online professional communities.
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