Disaster response must have optically important aspects
from Emergency Management
A major disaster happens and response forces spring into action. People and equipment start responding and new mutual aid resources from neighboring jurisdictions and perhaps from far flung places start arriving and springing into action. Everything may be going swimmingly well, but if no one sees the response happening in real time it can feel as though nothing is happening. Where's FEMA? Where is the National Guard? It can be critically important that there are pictures, and in today's 21st Century, video of what is being done to respond to the crisis. It is not enough to describe to people everything that is going on, we need to show them video footage so they see if for themselves.
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