After Twitter IPO, what's next for social commerce in 2014?
from Business 2 Community
2013 was a big year for social commerce. If Facebook’s IPO in 2012 made social commerce “real” then Twitter’s IPO this year further established the potential of the social commerce market. It also brought some credibility back after Groupon’s challenges as a public company. However, while social media giants like Facebook and Twitter are poking around the edges in social commerce, the rest of the market (and there are a lot of us) is trying to figure out what’s next?
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