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5 keys to mobile ecommerce optimization in 2014

from Practical Ecommerce

Web traffic estimates from several trend analysis firms, including comScore, predict that mobile Internet traffic will outpace traffic from desktop or large laptop devices in 2014, further demonstrating just how important mobile site optimization may be for online retailers. Mobile commerce accounts for as much as 23 percent of online sales as of the fourth quarter of 2013, and there is growing evidence that consumers prefer using tablets or other mobile devices to shop, according to reports compiled by conversion rate optimization firm Invesp. more


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