Why brands should be more concerned with webrooming
Showrooming has been a game-changing trend that forced companies to get serious about their content marketing and SEO strategies. With internet-enabled devices, consumers don’t have to trust retailers’ price points. They can compare prices no matter where they are. Marketers worried this development would cut into sales, but the industry hasn’t seen a catastrophic impact. Part of the reason for brick-and-mortar buoyancy may be a separate trend, called webrooming, that nurtures leads online with brand content before prospects are ready to buy in stores.
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