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In the fast-moving world of retail marketing, agility is key

from Retail's BIG Blog

As marketing becomes more sophisticated, consumers are beginning to expect personalized communications. But successfully executing targeted offers that connect with a customer individually or as a well-defined market segment takes quite a bit of coordination. Not only do you need to understand the customer, but you've got to get your marketing, merchandising and the store teams who execute the deals working in sync. more

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