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Shark Tank's Kevin O'Leary on why promotional products work

from Orlando Business Journal

Thousands of promotional products labeled with various business names were everywhere inside the Orange County Convention Center Jan. 7. Everywhere you turned, there was a hat, a shirt or a whimsical, but still useful, marketing item with a company’s name emblazoned on the product. Some items may seem gimmicky, but according to Shark Tank co-host Kevin O’Leary, it's the business model that works. more

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