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Can you better serve your tradeshow market?

from Associations Now

Samantha Whitehorn was catching up on the meetings and tradeshow-related reading that she missed while out on vacation over the holidays, when she came across and interesting article in the Las Vegas Review-Jounal. The piece profiled Aaron Levant, who founded the streetwear-focused fashion tradeshow Agenda 11 years ago at age 19. Levant is a go-getter: He launched a clothing brand at 16 and attended large fashion tradeshows to get the word out. As an exhibitor, he noticed it was hard to get his product noticed among larger, more well-known fashion brands. So, he started throwing small industry festivals in his Los Angeles warehouse. more

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