Prospecting without cold calls
Continuing PPAI's series leading up to The PPAI Expo, Promotional Consultant Today features this guest post about cold calling from Rosalie Marcus, a promotional products business expert and coach. Did you know that in today’s technology driven economy cold calls are not the best way to get new business and very often can be a waste of your time? Why? Because it can take up to 50 cold calls to secure just one appointment — and the chance of that appointment turning into a sale are not great.
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