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Retailers should embrace showrooming

from Multichannel Merchant

Should showrooming be keeping retailers up at night, particularly amid a competitive holiday shopping season? Is the growing practice a valid concern, or is it the unknowns, like who is showrooming, how, when and why, that are most worrisome? To uncover the realities of showrooming behaviors in stores and learn, most importantly, whether retailers are losing sales to competitors, boosting in-store sales or simply driving shoppers to their online channel as a result of showrooming, The SeeWhy Conversion Academy conducted a series of online surveys yielding responses from more than 60,000 U.S. consumers nationwide. more

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