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Social sales: Tips for 'dating' your prospects

from Business 2 Community

In 2001, George Akerlof, Michael Spence, and Joseph E. Stiglitz (OBA), were awarded a Nobel Prize in Economics for their work on the “analysis of markets with asymmetric information”. 11 years later, on Nov. 11, 2012, it was Dave Evans, Cisco’s Chief Futurist, who brought asymmetric information to life with his brief on the “Internet of everything” (IOE). For a complete mind melt, lock yourself away for the holiday, and read how IOE will usher asymmetric information into our deal flow for the 21st century. Or, you can read Shannon Johnson's spin on the combination of these concepts, and what she is doing to solve for the challenge of the ever-connected customer of the 21st century. more

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