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Prime Line expands use of augmented reality in 2014

from PromoMarketing

Prime Line, the supplier based in Bridgeport, Conn., has expanded the use of augmented reality in its 2014 catalog, enabling 21 pages with video or 3-D animation viewable by smartphone or tablet using the free Actable app. In addition, the company has integrated image recognition technology, also accessible via the Actable app, into the digital version of the catalog. In a departure from previous years, Prime Line published a single version of its 2014 catalog that includes both U.S. and Canadian pricing. The catalog is 272 pages and features 143 new items including 47 tech accessories, which is the company’s fastest growing category. more

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