Improving Content Marketing, For Publishers & Marketers
from Publishing Insider
Why is content marketing such a big deal? Its not so hard to see when you consider the amount of activity going on in social. In a given day, there are 140 million tweets, 1.5 billion Facebook updates, 10 million Tumblr posts, 1.6 million blog posts, and 2 million YouTube video uploads. Now multiply that by 365 days. That's a lot of content. And unfortunately, it’s not always good content. Publishers today can vouch that a sizable portion of this content is unread, littered with sloppy writing, and inconsequential.
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