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HR and marketing: connecting for recruitment

from The Staffing Stream

One of the biggest and fastest-growing trends impacting the staffing industry is, without a doubt, the increasing confluence of the HR and Marketing functions. For evidence, one need to look no further than the heightened emphasis most companies are placing on their employer brand. And as social media has made it easier than ever for employees to share their experiences in working for their company — whether good or bad — the working environment a company provides has become a crucial aspect of how it is perceived by consumers and potential candidates alike. more

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