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Need for speed: Improving website load times can boost your business

from Stephanie Studer

People are impatient. A sweeping statement? Sure. But consider that Google engineers noticed in 2012 that a delay as short as 400 milliseconds was enough to drive visitors away from a website. To put that in perspective, that is roughly twice as long as it takes to blink. No matter what you hope to gain from your online presence, you can't expect to get it if your page loads at a snail's pace. So let's speed things up with a few simple tricks that are easy to implement. more


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