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Shoppers want emails with personalized product recommendations

from Multichannel Merchant

Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to according to results from a Listrak-sponsored Harris Interactive survey. Shoppers are willing to receive more emails if it makes shopping easier for them and they are willing to share information with retailers in order to receive more emails that are relevant to them, according to the survey. Shoppers are also willing to purchase items if the email has products based on their own shopping habits and preferences, according to the survey. more

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