Why company culture is so important
from By Erica Cohen
Unless you've spent the last decade or so living under a rock, you've definitely heard the phrase "company culture" being bandied about. And while it's become the center of attention in many discussions about how to build a successful company, I have to wonder if everyone who talks about company culture actually understands what it means and how to create and maintain an authentic one. Let's consider the definition of company or organizational culture and why it matters.
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