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4 ways to write headlines that actually get clicked

from By Emma Fitzpatrick

The short, snappy title you type right before you post your blog, tweet or story is the reason for your downfall. Even though headlines seem like the last step in publishing, they're the most important by far. If you have a ho-hum headline, no one will click on it to discover the golden editorial waiting for them. Instead, you need to really focus on crafting headlines that inspire and intrigue your audience enough to click through. Here are the top four ways to write headlines that your readers can't help but click. more

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