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Marketing opportunity missed: What about winter tires?

from Modern Tire Dealer

A great deal of the United States is going through what feels like a mini ice age, with freezing temperatures and ice and snow on the roads. In some states, the temperatures are below zero, even before taking the wind-chill factor into effect. So to help keep drivers safe in what the Weather Channel and others are overhyping as a "winter vortex," one metropolitan Cleveland, Ohio, independent tire dealer recently went before the cameras to spread the gospel. more

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