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Spreading the word about your private practice is a marathon not a sprint

from Advance for Physical Therapy & Rehab Medicine

Healthcare providers often have mixed feelings about promoting their services but the reality is that the general public has little notion of what physical therapists do. Marketing is the process of communicating the value of your services to your referral base and prospective patients. Here are a number of communication methods — including direct, internal, electronic, and passive processes — that you can use to connect your physical therapy services with need-driven clients and the general public. more

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