Discharge marketing: Are you taking advantage of this opportunity?
from By Jarod Carter
At a time when hospitals are purchasing medical practices and requiring that physical therapy referrals now stay "in house," and even nonorthopedic practices are starting physician-owned PT clinics, marketing directly to the public has become ever more important. It is also key to realize that marketing to those who could use your services should not stop once you have acquired them as patients. Both practice owners and staff physical therapists should share the goal that every patient generates more patients via word-of-mouth referrals. There are a wide variety of ways to accomplish this goal, including what I call discharge marketing.
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