5 common marketing mistakes CEOs make
Most entrepreneurs are experts in software, hardware or the particular line of business they've chosen to pursue. Most are not, however, expert in the nuances of marketing or public relations. As a result, they may be making mistakes they're not aware of. As someone who started his own PR firm 18 years ago and has counseled countless startups along the way, Steve Cody shares five marketing missteps that businesses frequently make.
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