The trade show afterburn
Two weeks ago, The PPAI Expo helped kick start our industry's trade show season. Over the next few months, regional associations and other promotional products organizations will be hosting trade shows that feature education, networking and, of course, a bevy of products. But what about after the trade show? You attend, you network and you gain great contacts and ideas. What do you do with all of this information when you return to the office?
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