The Limits Of Soft Power In Higher Education
from University World News
Soft power is on the lips of scholars, policy makers and education leaders alike. Developed by political scientist Joseph Nye about a decade ago, the concept is popularly understood as the ability to influence others and achieve national self-interest(s) through attraction and persuasion rather than through coercion, military force or economic sanctions — commonly known as hard power. International higher education has been drawn to this new concept of soft power like bees to honey. Witness the number of references to it in conferences, academic journals, blogs and media articles in the last five years.
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