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5 crazy apparel innovations you need to know about

from PromoMarketing

For a long time, the only things “cutting edge” about the apparel industry were the blades on the garment-cutting machines. Sure, you had your moisture-wicking and antibacterial fabrics, your ultra-high-molecular-weight polyethylenes and other assorted, unpronounceable materials, but that stuff’s only cool if you have a master’s degree in particle physics. Where was the apparel that could “wow” potential buyers on the first look, without having to get all science-y? Where were all the scratch-n-sniff jeans? more


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