Apple's UX lesson: It's not that simple to be simple
"Without good UX practices, we're wasting our time building software features that nobody's ever going to use." That profoundly simple quote is from Gene Kim, author of The Phoenix Project and Visible Ops. If something is hard to use, people won't use it. The curse of enterprise IT is that for a long time, users had to use whatever system they were given. So refining the design and usability wasn't a priority in IT. The light seems to have come on for many, if not most.
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