How Nordstrom uses Facebook, Pinterest, Twitter and Google+
from E Consultancy
Nordstrom has attracted some 2.4m "likes" to its Facebook page, which has a particularly attractive header image. It posts several updates per day with a surprisingly relentless focus on directing traffic to its ecommerce store. The standard format is to post an attractive product image with a line of text and a hyperlink to a category page on Nordstrom.com. While Nordstrom isn’t the only retailer that mainly posts details of its own ecommerce store, it is in a minority of brands that employ this tactic.
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