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Step aside, millennials — Here comes Generation Z

from By Greg Witz

Born from the late 1990s to now, Generation Z is the current generation, and its oldest members are starting to enter the workforce. They are known as "digital natives," and we joke that the "Z" stands for zombies as they are rarely away from their devices. More importantly, they are researching and interacting with our companies long before they will ever buy our products, so being proactive in understanding them is crucial for our companies' future success. Now is the time to be proactive in preparing our organizations for Gen Zers. more

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