Most consumers unwilling to pay more for non-GMO
from Grocery Headquarters
The labeling of genetically-modified foods is at the center of debate across the country, but the decision to buy or not buy non-GMO foods often is based on price, according to The NPD Group, a leading global information company. A recent NPD food market research study on GMO awareness and concern among consumers finds that 67 percent of all primary grocery shoppers are not willing to pay a higher price for non-GMO foods.
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