How to bulk up your B2B sales
Acquiring new clients can be particularly challenging in competitive B2B industries. Larry Kim's company, WordStream, competes with other search engine marketing software and service vendors in an incredibly noisy space, filled with highly skilled Internet marketers. Even so, WordStream has managed to sign up a few thousand customers in just three years. Having a solid product is a must, but beyond that, how can businesses cut through all the noise to connect with clients at scale?
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