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Track pants grace runways as activewear goes up

from Bloomberg

The numbers show how consumer choices are transforming the industry. While overall U.S. apparel sales rose 2 percent last year, activewear sales surged 9 percent to $33 billion, according to NPD Group, which is based in Port Washington, New York. Jeans sales fell 1 percent. The trend has opened a chasm between chains that still sell a lot of denim and those positioned in the activewear sweet spot. more


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