Telling better stories to make more sales
from Staffing Talk
How good of a storyteller are you? Answer that question, and I’ll tell you how good a sales person you likely are, because stories stories and sales go together. Stories can be your differentiator in a crowded, chaotic, commoditized marketplace. That's because your story is unique. No one else has it. No one else can tell it exactly like you, or replicate it. Stories will help your current or potential clients and customers listen longer, learn faster and buy sooner.
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