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Replacing hotel CRCs with mobile service centers

from Linchi Kwok

Not long ago, central reservation centers, or CRCs, brought in the most sales for the hotel and lodging industry, but people now plan trips online and use online travel agents such as Expedia and Priceline. Many hotels have developed enhanced e-commerce sites and guaranteed travelers they could find the best deals on the hotel websites, but hotels are not winning any consumers from OTAs. What is the problem? What can hotels do to get more direct sales? In my opinion, hotels fail to compete with OTAs in the most important battleground — mobile devices. more

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