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Buckyballs vs. The United States of America

from Inc.

"We coulda been a Lego! We coulda been a Rubik's Cube!" Instead, Craig Zucker is in a shared workspace in Brooklyn, N.Y., hanging on. It's like a bad dream: He's no longer selling Buckyballs — the tiny magnetic desk toys that did $40 million in sales in just four years. Instead, the 34-year-old is selling Liberty Balls, chestnut-size magnets that are weaker, lamer, and much less lucrative. more

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