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5 ways to build brand awareness through content

from By Nicole Karlis

Content marketing is a vital part in building brand awareness. By providing good, useful content to a targeted audience, companies are able to promote their brand and earn sales. According to TMG Custom Media, 90 percent of consumers find this kind of specialized, custom content useful. Content marketing takes many forms. It's important to understand your market and use the formats best suited to its needs. Whichever methods you choose, you'll need to offer new content on a regular basis — and here are a few ways to do this. more

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