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The risks of social media for retailers

from Retail Gazette

The appeal of social media is a mixed blessing; a great opportunity for retailers to reach out to their markets, define and strengthen brands and stay current. It's also an increasing source of employment issues, is pretty uncontrollable and a potential disaster zone for branding. Some social media disasters start with bad PR campaign ideas. These social media disasters really highlight the paradox of the information age. A greater ability and expectancy to be able to express oneself freely but within workforces and a wider society that is increasingly measured and monitored. more

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