Report: Target post-holiday shopper penetration drops
from Chain Store Age
Target's database breach in December 2013 not only affected the retailer's fourth quarter comparable store sales, but also contributed to plummeting shopper penetration post-holiday. Kantar Retail ShopperScape data indicates that just 33 percent of U.S. households reported shopping at Target or SuperTarget during January 2014, the lowest penetration number for Target in the past three years, and a 22 percent decrease in penetration compared to January 2013.
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