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Wal-Mart flexing hybrid stores to bridge digital gap

from MediaPost

To fully understand Wal-Mart's stepped-up expansion of its smaller, hybrid stores, U.S. CEO Bill Simon says, think of the new strategy as "the digital thinking of physical retail." Simon says the retailer is using its Neighborhood Market and Walmart Express formats to create a new kind of "fully tethered retailer," offering consumers all the possibilities of e-commerce with the convenience of a physical store, including such innovations as grocery delivery, drive-through grocery pickup, and storage lockers. more


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